In my Advanced Production Class we learned about the four classic lighting techniques. All of these techniques are different and make different things pop!
Butterfly Lighting gets its name from the butterfly shaped shadow that is created under the nose by placing the main light source above and directly behind the camera.
Split Lighting requires the key light only.
Rembrandt Lighting consists of the key light, fill light and back light.
Broad Lighting consists of using the Rembrandt lighting setup but the subject's face has to be turned off center so that the broad side is more exposed.
For more ideas on lighting check out this article.
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